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In order to maximize your margin, you have to sell your leads at a retail price directly to contractors and home service providers. Building a network is a huge operating expense, plus the cost of your technology, cost of people, cost of leads, cost of marketing, etc. There is also lead selling between all of the networks, but the gross margins can be as low as 3% per lead and there is a lot of junk leads being distributed. We purchased these leads for a few months, but the quality was so low that it ended up being a bigger negative than positive. As you gain more experience and expertise in Lead Generation, you can advance to mid-level roles, such as Lead Generation Manager, Analyst, or Consultant. Your role will be more strategic and creative, as you will design and implement the Software development<\/a> Lead Generation campaigns and programs for your organization or clients.<\/p>\n<\/p>\nHow to Display AdWords Skills on Your Resume<\/h2>\n<\/p>\n